What is advertising?

Answers:1   |   LastUpdateAt:2011-12-22 05:00:31  

Question
Andr
Asked at 2011-12-22 04:52:46
What is advertising?
Answer1dromedaryAnswered at 2011-12-22 05:00:31
Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, insurance, and sales promotion. All major media are used to deliver these messages, including television, radio, movies, magazines, newspapers, Internet and billboards. The ads can also be seen in the seats of shopping carts, on the walls of an airport walkway, on the sides of buses, heard messages are in the store phone and paging systems. The ads are usually placed anywhere an audience can easily and / or frequency of visual access and / or audio, especially on clothing. Advertising clients are mostly but not exclusively, for-profit seeking to increase demand for their products or services. Some organizations often spend large sums of money on advertising, but not strictly sell a product or service to the general public include: political parties, interest groups, advocacy organizations to religion in search of new recruits. In addition, some nonprofit organizations are not typical advertising clients and rely on free channels, such as public service announcements. For example, a well known except by the use of commercial advertisements is Krispy Kreme donuts, which is based on word of mouth. The advertising industry is large and growing. In the United States in 2005 alone, spending on advertising reached $ 144.32 billion, reported TNS Media Intelligence. That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010 issued by the accounting firm PricewaterhouseCoopers global advertising spending worldwide was $ 385 billion. The report by the accounting firm projected advertising spending worldwide, over half a trillion dollars in 2010. While advertising can be seen as necessary for economic growth is not without social costs. Unsolicited Commercial Email and other forms of spam have become so frequent that they have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces such as schools, which some critics argue is a form of child exploitation. One scholar has argued that advertising is a toxic byproduct of the industrial society that can carry out the end of life on earth.
Related Questions
1
  • Answer This Question:What is advertising?