How to plan from a marketing point of view the construction site

How to plan from the marketing point of view the construction site, if a Web site from a marketing perspective to the planning of construction, not spending too much money can promote the flow of it. However, a web site if you can not build on a marketing plan, you can spend a lot of money to drop, web site traffic is very difficult to actually hit him. So the king has been promoting a Web site planning through construction of the concept: from the standpoint of marketing planning and construction. How to plan from the point of view of marketing the site? The different types of sites may be slightly different, but most sites will have to consider the following three points: First, the site responsible for planning and designing a website for SEO, the average 70% of new traffic from search engines if your site from a marketing perspective to the planning and design, then the site has been published, you can easily get traffic through search engines very large. Planning and site design, to be held and SEO, to which must be taken into account the factors? 1, links to plan the structure 2, 3 URL path design, page layout 4, the design title 5, target 6 label design 7 design, site map, SEO and other factors in the design of these areas meet the requirements of search engine to promote the website, so, you can get in major search engines relatively good position, so as not to spend money to help search engines to achieve a endless stream of high quality traffic. Second, the planning and site design to suit the preferences of the users of a Web site, the human design is very, very important, but how the human? Many people may be at a loss, but also human nature to form a series of details, here is simple for everyone to name a few. 1, the site will give users the pleasure of opening web pages faster, the user only feels fresh, how to improve web site speed? nn better able bandwidth of the server are not too many pages of content optimization and compression of nn code to use static pages for weight loss ... ... 2, the site had many users: Many users use the site for the service or function of the stage, you can integrate it easier for users to use the language of praise. Users are happy, you really want your site. 3, the site navigation to guide user navigation for the user is like the plan, it is best to make your navigation guide to the depth of their customer traffic, according to his plan to go slowly the flow of ideas and finally made him to be their customers. Third, the site is necessary to increase the number of network marketing tools network marketing tools, select the site according to the different nature of the options, as the website business class will have to have the following tools : l, set in line with the customer service line system of customer service, then it will greatly improve your conversion rate website. 2, the potential customers in the tracking system for most of the follow-through after a multiple end customers. 3, the network marketing network marketing analysis systems analysis systems, Web sites can present a variety of marketing data at a glance. 4, the other network marketing tools