What is an adverse trading environment?

Answers:0   |   LastUpdateAt:2012-07-31 22:45:54  

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sissi
Asked at 2012-07-31 22:45:54
i am currently doing a SWOT analysis for Britvic plc in my Business Coursework. However i have found that Britvic has an "adverse trading environment in Ireland". I know this is a threat but i do not know why.
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