What is an advertising agency?

Answers:3   |   LastUpdateAt:2017-06-09 18:13:27  

Question
Eva
Asked at 2012-04-21 06:23:36
What is an advertising agency ?
Answer1ghost Answered at 2012-04-21 06:31:45
The purpose of an advertising agency is to promote goods and services provided by businesses , voluntary organizations or individuals. There are local advertising agencies , national and international , and some specialize in certain areas, for example , entertainment or retail . Types of Advertising Agencies place ads in magazines, newspapers and online. They create radio ads and television, and organize outdoor advertising, in store promotions and direct mail shots (printed material delivered door to door). Awards for Advertising Agencies The Clio Awards are the most prestigious . U.S. agencies won more Clio Awards in 2007 and 2008. The agency DDB Worldwide won most major awards , namely , the Grand Clio Clio Gold . history The world's advertising agency first opened in London in 1812. The first agency in the United States opened in Philadelphia in 1850. Demographics and Target Audience Agencies analyze demographic data in the relevant population . This means that the study of how potential customers are divided into groups , such as gender , income, age , employment and education in order to suck the products and services in the demographic most likely to buy , known as the target audience. Association of Advertising Agencies The main agencies belong to a trade association such as the American Advertising Federation and the American Association of Advertising Agencies . Some are members of the International Association of Business Communicators and the Ad Council , which coordinates public service announcements .
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